Client: Brandpoint London
Keogh's Crisps Rebrand
Special Mention: German Design Awards 2018
Awarded Winner: IDI Open Design and Digital 2018
"We explored using Peter Donnelly’s fantastic illustrative work as individually separated displays and then animated each flavour as moving and interactive images on the homepage. Subtle roll-overs within each animated slot reveal hidden family stories and a sense of the Keogh family’s back-story." - weareopen.ie
"We commissioned Irish illustrator, Peter Donnelly, to capture the spirit of each flavour through a whimsical illustration that features various Irish landscapes along with a representation of the ingredients in the crisps," says Tim Leahy, Creative Director. "We chose a bold and beautiful colour palette to ensure product differentiation amongst the range and competitors."
