Agency/Animation: Young
Creative Director: Pete Jarvis
Client: Warrington Borough Transport
Young drew influence from Warrington’s Golden Gates as the backstory for the concept, developing a king Midas character who one day locks eyes with a beautiful girl on the bus. Different days of the week and tongue-in cheek miss-happenings are then used to convey the benefits of using the Midas card as the king struggles to get to his love interest, always on the same bus.
